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Measuring the Value of Information, Part 1 – The Content

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Whenever you spend money on anything you always should ask yourself a few questions, the first one being, “Is this worth the money?” I am sure many firms consider this and many other questions before making the decision to invest in something. Ultimately, this decision should be based on more then money. It should be based on the relationship they have with a firm. In the first installment of this series, I want to examine what clients are really getting when they purchase data-related products. To do that, I have to start with the fundamentals – the content.

As we tell our clients, Onboard Informatics collects data from a myriad of sources both, public and private. We do not divulge many of those sources as this information is proprietary knowledge and sensitive. But let’s say we do discuss a few of those sources that are public. It is no big secret that we get some of our information from the Bureau of Labor and Statistics, US Postal Services, US Census and the FBI. And anyone can go to these places and get this same data that we do. We don’t encourage our clients to do this – clearly – but not for the reasons you may think. There should be a distinction made between this data and the content that we provide our clients. Read the rest of this entry »


Written by Patrick Healy

July 21, 2008 at 11:41 pm